September 21st, 2009
Are you a blogger? Or do you fall into the category that many bloggers would put themselves into? I call this being a ‘bad bloggizen’. Here’s how it goes: You set up a blog and you post some articles. Then you get to thinking that no one is listening and no one really cares what you think, and this is really a whole lot of work anyway. You blog languishes and before you know it your latest article is from months ago, or worse, years ago!
I’ve been thinking about this and it’s appropriate that I should start blogging again with a few thoughts on the matter and one key tip for turning it all around. Try it for yourself and see if it works!
A thought begets and action (or inaction)
I started thinking about this a couple of weeks back. I was asked by someone via email about my online world and I realized that it was pretty embarrassing. I have a blog but I don’t update it! It doesn’t reflect well on me as a person living in the digital age! I immediately started coming up with excuses and justifications for the embarrassing state of my blog.
Wait a second!
I stopped and listened to myself for a second. (I find this to be very enlightening when I remember to do it!) Sow a thought, reap and action or so it has been said. So I spend a few seconds listing to what I was saying and thinking:
- I’ve chosen not to update my blog because I’m a good person and want to spend more time in the real world with my wife, kids and friends
- It’s so embarrassing, it’d be almost better to not have a blog than to have a blog that’s never updated
- I’m not practicing what I preach! I tell clients how important it is to update their sites and I don’t do it myself!
- No one visits my blog anyway
- I can’t think of things to post
- It’s haaard
When it comes down to the brass tacks, it’s just simply embarrassing to not keep the blog up to date. Sure the vast majority of bloggers start out strong and then trickle down to nothing. All this means is that I can choose to feel nice and cozy with mediocrity. I don’t want to be happily mediocre. I want to be unhappily mediocre with a strong drive to be great!
Of course, there was the nice justification I’m a great guy because I’ve chosen to spend time in the real world with real people so I’ve chosen not to keep my blog up-to date. There’s a nugget of truth in there, but as an overseas friend would say.. that’s bollocks! You can do both. It really doesn’t take that much time to keep the blog updated at least once a month or every two weeks.
The solution—promote your blog!
I had a final interesting thought about this whole thing. It was a result of the idea that no one visits my blog.
First of all, that’s simply not true. I had 127 visitors in the last month. Hardly anything to write home about, but I do have visitors. I should be presenting my best self to even those few!
Secondly, it’s all a vicious cycle. I’m not telling people about my blog because I’m embarrassed by it, and I’m not improving it because I feel like no one’s reading. How do I get out of the cycle? I can attack it on two fronts, but the I think the most effective is the opposite way most people would tackle the problem.
Start telling people about your blog Tell people about your blog, attach it to your email signature. Choose to be proud of it or at least act like you’re proud of it. What’s going to happen if you do? I promise you’ll feel more motivated to keep it up to date and give it the TLC it deserves. If you do it the other way around and wait to give it the TLC before promoting it, I suspect that you’ll never pull together the motivation for either.
What I chose to do
I have chosen to tell people about my blog. So what if they notice that it basically has warts and looks like it’s been living in the pig sty for a few years. So what if the technology running it is a couple of years ancient? I’m going to tell the world about my blog and then discover the motivation to become a ‘good bloggizen’.