Fast Food Websites
April 19th, 2007
Your website’s information should be the equivalent of fast food, but how good is that, really?
Let’s talk about food—fast food. Modern culture is in a love-hate relationship with fast food. We don’t have enough time to prepare slow and nutritious foods so we end up eating fast foods. The result is that our bodies crave the processed sugars. It gets to the point where we simply don’t consider healthy alternatives in our quest to find food.
I think it’s the same story with information. Just as hordes of people will file through a fast food restaurant for food while a select few will sit down at a restaurant serving healthy foods that involve serious chewing—hordes will visit websites with fast information and entertainment while few will visit and dwell at sites with deep and complex information.
It’s simply a fact that if you want a successful website you need to pre-process your content so it’s easy to chew and goes down easily. What I wonder about is how healthy that is for the future of our culture. I wonder if anything could be done to stop or slow that trend so that future generations dwell and deliberate more rather than flitting from idea to idea. It is something worth thinking about because a society full of soft and inactive bodies is one thing, but soft and mushy minds is another thing—a sad and frightening future.
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